MR Reporting Software that automates call reports, doctor visits, and expenses—giving managers real-time insights and boosting medical reps’ productivity.
Sales force automation is all about syncing workforce
objectives with the organization's objectives.
Any company's future is based on how it is projected in
the market and the way its products are marketed.
The marketing field force plays a crucial role in the
pharmaceutical marketing industry.
The sales force of an organization is one of the most
effective communication channels to engage and convert
customers. EssentialSFA helps pharmaceutical companies
plan and execute field-force activities efficiently.
Proper planning of the field force helps improve
productivity and profitability. Reporting becomes
simple and accessible on the go, allowing medical
representatives to spend more time promoting products.
EssentialSFA enables companies to forecast revenues,
track leads and access customized reports for analysing
sales performance.
EssentialSFA
Pharma SFA Features
EssentialSFA provides pharmaceutical field teams with
tools designed to simplify reporting, improve visibility
and increase field productivity.
Offline data entry and support even on 2G networks
GPS location-based reports and Google Map representations
Offline e-detailing and content delivery solution
Anywhere and anytime access
Photo upload and digital signature
Historical customer data available during visits
Integration with third-party applications
Country-specific configuration and settings
Hosted solution with zero infrastructure setup
Industry Overview
View of Pharma Industry
Pharmaceutical field sales and sales force
automation overview
Industry Challenges
Challenges Faced by the Pharma Industry
Medical representatives often face challenges in
submitting call reports and maintaining accurate,
real-time field data.
Collection of data at all levels is tedious
Data analysis can be time consuming
Sales team productivity can be difficult to measure
Online tracking of sales team activities is difficult
Field force location tracking can be challenging
Identifying false reporting is difficult
Real-time reporting requires mobile-enabled systems
Business Impact
How SFA Improves Sales Performance
Sales force automation software is a powerful tool that
can increase sales win rates, reduce sales cycle
duration, enhance representative productivity and
improve revenue.
Tour Plan
Monthly activity planning helps field teams
save time and manage their PJP efficiently.
A complete yearly planning chart provides
better visibility of field activities.
Daily Visits
SFA helps organisations monitor whether field
teams are achieving their visit and coverage
targets while tracking time spent in doctor
chambers and markets.
Expenses
Timely submission of expenses helps generate
reimbursements faster and allows field
representatives to focus more on sales.
Targets & Secondary Sales
Product-wise and brand-wise target tracking
helps sales representatives, managers and
organisations improve target achievement.
Manage Sales Teams
Managers can access salesperson activities,
opportunities, sales figures, complaints and
other performance metrics in real time.
Key Advantages
Pharma SFA Benefits
Increases productivity and decreases cost
Provides better connectivity between field teams, managers and head office
Helps sales staff use their time more efficiently
Helps sales managers become more efficient and effective
Helps companies become more agile and responsive
Improves customer satisfaction and trust
Supports planning, forecasting and improved profit margins
Reduces duplication and reporting errors
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